Customer Experience

People deserve government services that are easy to find, use, and understand, on par with services delivered by the private sector. Improving the citizens’ experience with government requires technology, people, process improvements, and culture change.  Customer experience is the overall perception that customers have of an agency, organization, or service.

ACT-IAC's Customer Experience Community of Interest (CX COI) developed a playbook intended to help government leaders improve service to citizens, with guidance on how to establish a customer experience office or program, which can transform services across an entire agency.  Whether customers are veterans, college students, taxpayers, immigrants, seniors, employees, or other federal agencies, the framework and recommendations provided in this playbook can be applied to improve any government service. Download playbook now.

Current and Upcoming Projects and events

  • Refresh the CX Playbook to include OMB A-11 and 21st Century IDEA
  • Survey CX landscape across government
  • CX On Ramp (Introductory-level session on CX; Explore tailored, Government-only and Industry-only sessions)
  • CX Best Practices Exchange Session
  • CX Summit

Resources

Projects

ACT-IAC Papers

Additional Resources

ACT-IAC White Paper: Customer Experience Playbook: A Guide to Transform Service Delivery

Customer Experience Playbook: A Guide to Transform Service Delivery
Developed by the ACT-IAC Customer Experience Community of Interest
Date Released: June 30, 2018

This playbook was prepared by the ACT-IAC Customer Experience Community of Interest to help government leaders improve service to citizens.  Topics range from creating a culture of customer satisfaction to creating a customer experience office or program.   The framework and recommendations contained in the playbook are applicable to any government service.

ACT-IAC White Paper: Industry Days Best Practices

Government regularly hosts “Industry Day” events in order to provide information on pending procurements, encourage competition, create a level playing field for all potential offerors, and educate offerors on procurement practices and policies. Industry’s motivations to participate may differ, often focusing on gathering detailed information about upcoming procurements or discovering potential partners and competitors.