Small Bytes: Smart Prompting for Business Growth with Generative AI

Smart Prompting with Generative AI for Business Growth

ACT-IAC Academy and Small Business Alliance is proud to collaborate with G2Xchange to offer a small bytes session to equip entrepreneurs and business professionals with advanced prompt engineering skills to get the most out of multiple AI platforms and large language models.

Participants will learn to design context-rich, structured prompts for complex business scenarios—such as marketing campaigns, competitive analysis, business planning, and customer engagement—across a variety of AI tools. Through live demonstrations and a hands-on exercise building a custom AI assistant, learners will leave with practical strategies to integrate AI into their day-to-day business processes for measurable impact.

Learning Objectives

By the end of the workshop, participants will be able to:

• Design effective prompts for diverse business scenarios using a variety of AI models and tools.
• Build and customize AI assistants or workflows tailored to specific business goals.
• Apply advanced prompt engineering techniques—including roles/personas, constraints, and example-based guidance—to improve AI output quality.
• Evaluate AI-generated outputs for accuracy, tone, and strategic alignment.
• Integrate multi-tool AI prompting strategies into ongoing workflows for consistent, high-quality results.

A complimentary coffee, water, and soda bar will be available during the course session.

Meet the Instructor

Marlon Avery is the CEO of VoicePath, an AI agency specializing in custom voice solutions that automate business operations and enhance customer experiences. With over a decade of expertise in Generative AI, Marlon has developed groundbreaking tools such as the AI Receptionist, AI News Bot, and Advanced Workshop Analytics, revolutionizing industries like healthcare, finance, and education.

As the founder of AImpact, Marlon has delivered over 100 global AI-focused workshops, empowering professionals with actionable AI knowledge. A sought-after speaker, he has shared stages with industry leaders from Google, IBM, and Microsoft, showcasing AI's transformative role in business and society.

Marlon’s entrepreneurial ventures include Rekure, the HaHa Davis app, and Wallet Clicks, demonstrating his ability to innovate across industries. Dedicated to fostering diversity and accessibility in tech, Marlon founded the NextSteps DevCon and the Pledge to Equality Scholarship program, granting over 10,000 scholarships to underserved communities. His mission is to inspire creativity, reduce fear around AI, and drive positive change through technology.