Market Diversification Toolkit

The Market Diversification Tool identifies potential new export markets using current trade patterns. A user enters what products they make and the markets they currently export to. The Market Diversification Tool applies a ML algorithm to identify and compare markets that should be considered. The tool brings together product-specific trade and tariff data and economy-level macroeconomic and governance data to provide a picture of which markets make sense for further market research. Users can limit the markets in the results to only the ones they want to consider and modify how each of the eleven indicators in the tool contributes to a country’s overall score. Users can export all the data to a spreadsheet for further analysis.