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Cyber Storytelling: How A Good Story Can Impact Business @ Evolving the Workforce COI Webinar

Thursday, March 12, 2020 - 10AM-11:30AM EDT
Venue Address: 
Thursday, March 12, 2020 - 10AM-11:30AM EDT
2020-03-12 10:00:00 2020-03-12 11:30:00 America/New_York Cyber Storytelling: How A Good Story Can Impact Business @ Evolving the Workforce COI Webinar See more details at: , , ,
Venue Address: 

Event Details


Featured Topic: Storytelling in Cybersecurity: How A Good Story Can Impact Business

We know that storytelling is one of the most effective strategies to engage people. We are accustomed to using storytelling, experiential learning, and competitions in training and education because they engage the emotion system of the brain (hippocampus) – and produce excitement, anxiety, confidence, joy – which transfers information into memory, and information into action. But, storytelling is more than a great training strategy. Steve Jobs said, "The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come." Storytelling is a critical business function not only for business development, but it also aids in recruiting, strategic communication, and team building. Everyone from CIOs and CISOs, all the way down the organization's hierarchy, can use storytelling to impact business and culture.

We know there’s a critical shortage of talent and this session is going to help you see how storytelling can be used as a tool to recruit and enlist a new generation of cyber professionals and help us reach cyber pros who will have creative, novel approaches in cyber. We'll also talk about how to use storytelling in the C-suite and boardroom to engage leadership and explain mission requirements, risk, and threats to non-technical people. Storytelling benefits all levels of engagement – from teaching children in kindergarten to enlisting the support of the non-technical C-suite, and yet it’s something we’re just not that great at and often don’t think of as our ace in the hole.

This webinar supports PMA Goal 6, Shifting from Low-Value to High-Value Work. We believe you will find this session valuable as you work to optimize your agency’s workforce performance.

Sarah Moffat, a cybersecurity storyteller and evangelist

Webinar participation information will be provided upon registration.

ACT-IAC Evolving the Workforce COI Leadership Team
Andrew McCoy, Industry Chair
Terri Shaffer, Government Chair
Christina Vay, Government Vice-Chair
Deb Tomchek, Industry Vice-Chair
Robert Clarke, Communications Chair
Craig Petrun, Knowledge Capture Chair
Renee Courtland, Shared Services Liaison
Austin Crittendon, Programs Chair